As I have stated before, I am currently interning with a company where
I am in charge of their social media. Since beginning this internship a month
ago I have already learned a lot about what not do to in the social world.
Using my vast amount of experience (jokes) I want to share my struggles with
you in hopes of preventing some of the same mistakes I made early on
- It’s great to connect your Facebook to twitter, but don’t forget that it will tweet you post every time. I recently made a Facebook post for the company and then immediately made a tweet with a link to the Facebook page. The next day I realized I literally had two tweets that said the exact same things, making me look a little silly and for sure redundant.
- People will like your Facebook posts, but then not actually complete the action called for in that post. I made a post that asked our followers to submit pictures to our page to be critiqued by a professional photographer. I had six people like this post, but not a single person uploaded a picture. Thusly, the post didn’t do what was intended. I am now learning that people are lazy, even on social media. It’s so much easier to just ‘like’ something than to follow through with the action itself.
- Not everyone is nice on the internet. You probably already knew this, but it can interfere with social media marketing sometimes because people can literally say anything they want to. I post questions to LinkedIn on behalf of my employer. The first question I posted had a guy write a one word snarky answer. He basically tried to kill the question and make fun of it. However, other people luckily answered the question too and we ended up having a really great conversation on the thread. Just know there are mean people out there, can we just have to be better than them.
I’m sure I’ll make many more
mistakes and blunders along the way during this internship, but I hope these
three things at least made you think a little about some beginners problems
with social media.
Kristen Williams
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