Pintresting for Parties

Ever wonder if Pinterest is actually worth investing in? It's a place for girls to keep albums of the kids they don't have, the clothes they can't afford and the wedding to the man they haven't met yet. It all sounds a little silly, until these things actually happen to you.

My best friend from high school, Anna Barnes (now Collins), got married last night to the love of her life. When I stepped into the reception hall after the ceremony I felt like I had walked through my computer into the Pinterest website. There was burlap and hydrangeas everywhere. It was truly beautiful. When I asked her if it was all her ideas or if she had the help of a wedding planner, she told me that her mom and she had put it all together with a lot of ideas coming from Pinterest. Now all those boards didn't seem so silly to Anna, she was actually putting them to use.

This brings me to my point that Pinterest would be a viable form of social media as long as it was aimed at the right target audience. For Anna, she had been looking at all these wedding things and was repinning a lot of the things she used. This included things like her wedding venue. Her venue is now on the internet and girls planning their future weddings will see her pin and look into the venue or keep it on their mind for when the time comes. There were a few check list links for a bride to be as well which linked back to some wedding planning blogs and websites. Had Anna been in the market for a wedding planner in the Atlanta area, Pinterest would have been a great way to get at her. Have an image that catches the bride-to-be's eye and she'll click all the way to your website.

Pinterest will be a great marketing network for websites like clothing stores, event venus, furniture stores, blogs and any company that sells actual objects online. While Pinterest is not for every marketing plan, I invite people out there to branch away from Facebook and twitter and delve into a world that brings inspiration through pictures, a world that brings ideas together in one place and a world where we can all come together and share those ideas.

Happy Pinning,
Kristen Williams