Arby's Does Social Right

At the Grammy's the other night, artist Pharrell Williams wore a rather large hat that had the entire country buzzing. The best comment of the night went to Arby's though. Much like the Oreos Superbowl blackout, Arby's saw an opportunity and took it.





The social media team over at Arby's is paying attention at all times. Social media does not sleep. It is always happening, just because you're sleeping doesn't mean the world is. Had Arby's not been watching the Grammys or monitoring their mentions, they could have missed this golden opportunity. Even better, Pharrell tweeted them back! 

So lesson of the night, never stop paying attention to the world. You never know when the perfect opportunity will present itself. So hats off to Arby's for this one! 

PS here's the hat 

Kristen Williams 

Buzz Feed: My New Favorite App

If you're scrolling through your Facebook newsfeed I can almost guarantee you that one of your freinds will have posted a Buzz Feed link to somebody's wall. These short articles accompanied by pictures have titles reading "50 Things Every 90s Kid Misses" or "What J-Law said at the Golden Globes." 

Sometimes these stories are just fun and nostalgic. Other times they report on things really happening in the world. It's a great mix of entertainment and news (well kinda news). More than likely it can link you to a real news story. It's a website, but the mobile app is really top notch. I can search for keywords (like if I just want to read all about the Kardashians), I can search by category (like music, business, sports), and I can create my own personal buzz for things I'm interested in.

It is truly what it claims to be. It posts about things that are generating a lot of buzz. I feel like it keeps me a little more tuned into the different aspects of the world and I feel like if real news (FOX, ABC, CNN) had a set up like Buzz Feed it could really help hit a younger audience and keep people more informed. 

I don't have a lot of Apps on my phone so for this to be part of my mobile device is pretty impressive. If you haven't downloaded it already. Do. It. Now. 

I Don't Understand

Social Media is a place to connect with your friends.

Social Media is a place to connect with brands you love.

Social Media is a place to connect with celebrities you idolize.

These things all make sense to me. They are why I use Social Media. So this is what I don't understand:

I recently started following some celebrities in a band that has a fairly young fan base. I followed their personal accounts on Twitter and 60 seconds later I had six new followers from complete strangers. Why do they want to follow me?! It quite honestly makes no sense to me and it creeps me out a little. I know I can put my account on private, but then nobody could retweet me (which obvi happens SO often...).

I just don't understand the point. Do they think we're going to become best friends because we follow the same band? Do they think I have some connection to the band? Do they just want more followers? I'm honestly not sure. It's one of Social Media's mysteries for me. I'm really sorry, but I don't want to see what a 12 year old girl tweets on a daily basis.