Arby's Does Social Right

At the Grammy's the other night, artist Pharrell Williams wore a rather large hat that had the entire country buzzing. The best comment of the night went to Arby's though. Much like the Oreos Superbowl blackout, Arby's saw an opportunity and took it.





The social media team over at Arby's is paying attention at all times. Social media does not sleep. It is always happening, just because you're sleeping doesn't mean the world is. Had Arby's not been watching the Grammys or monitoring their mentions, they could have missed this golden opportunity. Even better, Pharrell tweeted them back! 

So lesson of the night, never stop paying attention to the world. You never know when the perfect opportunity will present itself. So hats off to Arby's for this one! 

PS here's the hat 

Kristen Williams