Twitter for the Win

            Twitter campaigns are a huge craze now for businesses small and big. “Retweet to win...” “Follow back for our prize...” “Answer this question to be considered....” All these Twitter campaigns are basically contests that are very easy to enter and that use you to promote their brand or product. More than likely you will not win that $50 gift card, or that meet and greet with the hot singer. However you will talk about that brand and that person to all 200 followers you have. Some people will simply glance over the silly contest, but some will be intrigued. They will go, follow the brand and then enter the contest themselves.
            At one point, a company called “Frat Collection” that I follow posted a twitter contest asking us to retweet this tweet for a chance at a $100 gift card. My Twitter newsfeed was already littered with the retweets from this that I felt like I might as well try it. Sadly I did not win, but someone I follow actually did. This then fuels the desire to enter these contests because we see that they are winnable. It becomes socially okay to retweet and pester our friends when we believe we really could actually win something.

            As a business, I would say to try these Twitter campaigns out. They really will get you more followers. I may love your brand but not even think about following you on Twitter, but when my best friend retweets your contest, it’s so easy to just click on the tweet and follow the company. If the company’s Twitter does this every once and a while, your audience will continue to grow and you’ll have a few happy prizewinners to boast about your brand. So, if you haven’t already, go ahead and try a Twitter campaign to increase followers and improve company image. 

Kristen Williams