Changing

As my internship comes to an end, I reflect on what I have done as a social media marketer. Plunging my company into social platforms such as Facebook, Twitter, Pinterest and LinkedIn I have come to see that digital is ever changing and thus so must I be.

            My predecessor decided not to create a Pinterest account for the company because it seemed too young and not professional enough for their time. However, I have come to find it at great tool to get my company’s blog out there on the web. It’s also a great place for people to learn more about the owners of the company and what inspires them. Pinterest serves as a way for people to connect with the company on a more personal and creative side. This in turn will drive them to the site.

            I also discovered that Instagram is not a platform we need to invest our time in currently. While we do have an account form the intern that came before me, there isn’t a single post form us on it. Currently we just don’t have a need to post random pictures to our followers. However, in the future that could change as more business move onto this social network.

            Lastly, during the semester we have come to see that videos are very important to this generation and that having a YouTube account is beyond necessary. We now just need relevant and interesting videos to post to it. With these videos we will become more interactive and helpful to those seeking us out.

            Social and digital marketing are always changing. This time next year there could be a new platform that makes others obsolete. We are always improving on what those who came before us did. That’s what I love about this industry, there’s always something new on the horizon. Everything is always changing and we must find new and innovative ways to present the information and connect with our consumers.